A widget for the web is a chunk of portable code that can be embedded onto websites. The concept of a widget is not new. For years, sites have been using widgets to display weather, stock tickers, page counters, and even games. This offers websites the ability to extend their reach beyond the confines of their own websites. Whether it’s distributing content, promote a brand, or providing a tool that can be used on other websites, widgets have become useful in online marketing.
This ability to extend the reach of a website is now available to online store owners. Kreidman, in partnership with Cerebra, have developed a service to create ecommerce widgets for store owners. The ecommerce widget allows you to offer your products on other websites. In addition to the product offering, widgets for ecommerce allow potential customers to search your product catalog within the ecommerce widget without leaving the website they are visiting. If you have an Affiliate Program, it’s a great way for your affiliates to increase click through rates and sales.
Please contact us to see how ecommerce widgets can extend the reach of your online store.