Spreading Your Content Wealth

We all know that content is king. ?Even more so now that there are so many different channels that you can utilize to get your Ecommerce name and your products out there. ?Here are a few non-traditional ways that you can increase awareness of your brand and drive traffic to your site, all by using relevant content:

1) Write and submit?SEO-friendly Press Releases. ?Whether you do it yourself, use a service, or have a professional write it, consider using some keywords and creating keyword anchor text links in the release. You?ll only want to include 2 or 3 links at most. ?It?s a good way to build relevant backlinks to your site when the release is published on other websites.

2) Get customer reviews for your products. ?Solicit your customers for feedback and comments if they are not posting it themselves. It usually takes a little pushing in emails or phone calls. ?There are 3rd party services that will give you product reviews and these are good for user experience but not for the engines. ?Numerous sites share the reviews so the products reviews are not ?original? content on your site.

3) Write ?editor? comments on product detail pages. ?Consider writing your own personal info about the product. While your business may not be allowed to personally recommend or condemn the product, you should be able to write information that you feel is relative.

4) Submit articles to social bookmarking sites. ?While submitting alone may not get your article seen by too many users, it still can create a link back to your site. ?Do enough good submissions and people will begin to trust you and the articles will gain some traction.

5) Write Guest Blogs. ?Blog owners will often welcome additional content to their site. ?Contact some blog owners with sites relative to your products and ask them if you can write an informational article to be included on their site. ?If they don?t offer for free, it can even sometimes be worth paying to have the article published if they have a big enough audience and traffic.

6) Participate in related discussion forums. ?If your industry has any kind of community around it, try participating in forums or community groups frequently. ?Answer questions as an expert and become an authority. Once you are a trusted member, communities often then let you put a link to your website in your signature file.